Hosted by Digital Media Village and the Digital Economy Chair of Paris Dauphine University and enabled thanks to the valuable support and collaboration of Prismaflex International, the Assises de l’Affichage Digital et Interactif (Digital and Interactive Advertising Convention) is back for a second edition!
A great many names involved in the digitalisation of Out Of Home advertising will gather for the event which kicks off at 8.30am on Thursday 30 January 2014 at Paris Dauphine University. This year, the convention will look closely at the latest trends in DOOH advertising:
- The Digital Outdoor
- Real-time and interactive DOOH displays
- Digital display network audience metrics
- Certification for sustainable multi-network & multi-channel campaigns?
Pierre-Henri Bassouls, CEO Prismaflex International, will be presenting our latest sun-powered Blue Tech® and digital Prismatronic innovations developed by the world’s first ever Green & Digital Center. He will also talk about some of our greatest digital performances! Sign up here: http://assisesadi.eventbrite.fr