For the 55th international FEPE (European Outdoor Advertising Federation) congress recently held in Vienna (June 4 – 6, 2014), Prismaflex, an official FEPE sponsor, announced its participation in the FIFA World Cup that kicks off shortly in Brazil.
Senior FEPE partner for the 3rd consecutive year
Prismaflex International has been working closely with the FEPE as platinum sponsor for the past three years. At the 2014 congress, Pierre-Henri Bassouls, CEO Prismaflex International, presented two recent projects: the group’s latest collaboration with Exterion Media (formerly CBS Outdoor), and the creation of a line of LED Prismatronic displays for Clear Channel Brasil.
70 Prismatronic LED displays in Rio
Prismaflex reacted to a call from Clear Channel Brasil who were looking to update their existing sign network. The Prismaflex International teams spent months working on the project with the R&D department, product engineering, development and design people, the LED department and sales teams all working hand in hand with Clear Channel Brasil.
The 70 P6 Prismatronic 2m² displays called “Rio Clocks” include an LED screen and digital clock on one side and a static display with clock on the other. The displays have been installed mostly in the south of Rio, along the ocean front.