MODENA single- and double-sided range: high-revolution, high-brightness LED technology.
Welcome to the advertising age of tomorrow. By integrating our range of Modena LED totems, you redefine the standards of outdoor advertising and transform the sale of advertising space into a strategic, responsive and profitable experience.
- Visibility and brightness
Our totem combines the latest technological innovations to deliver a light output of 6000 nits, making the screen perfectly visible even in bright sunlight. - Durability and technology
Our LED display is designed to outperform LCD technology in outdoor environments, offering a durable, eco-responsible solution that stands up to the elements with a warranty option of up to 7 years. - Optimum viewing angle
The 160° viewing angle of our LED totems ensures that your messages reach every corner of the street. It significantly increases the visibility of your communication - Energy-saving
Our LED display stands out for its low energy consumption, considerably reducing the carbon footprint compared with traditional LCD displays. This efficiency translates into greater long-term profitability.
TOTEM 75″ – SINGLE-SIDED
TOTEM 75″ – DOUBLE-SIDED
TOTEM 80″ – SINGLE-SIDED
TOTEM 80″ – DOUBLE-SIDED
FURNITURE WITH STYLE
- A sober, elegant design that adapts to any urban or suburban environment.
- A slim 247 mm (including the double version).
- Customizable with a wide choice of colors.
A PROFITABLE INVESTMENT
- In the event of damage to your screen, there’s no need to replace an entire panel, just a single LED module representing 8% of the screen surface.
- Prismatronic offers warranties of up to 7 years.
- Hot-dip galvanized steel primary structure to ISO1461 standard.
A LATEST-GENERATION DISPLAY
- 2 mm pitch, 233,600 pixel resolution with over 281 trillion colors.
- Optimum visibility even in direct sunlight with 6000 nits brightness.
- Immersive colors that capture the audience.
Outdoor digital display: LED technology as the ultimate alternative to LCD
Findings: increasing demands for outdoor advertising displays
Advertising agencies must provide their clients with displays that deliver impeccable image quality, perfect visibility under all conditions, and maximum durability to ensure the best return on investment.
Today, two technologies are competing:
- Outdoor LCD, which has long been the preferred option but is now revealing its limitations in real-world use.
- Outdoor LED, which has emerged as a credible and high-performing alternative.
Outdoor lcd: a technology unsuitable for external constraints
LCD displays offer fine image resolution, but they face major challenges in urban outdoor environments:
Insufficient brightness: Limited to 3,000 cd/m², and often reduced to as low as 1,000 cd/m² to avoid overheating
Compromised visibility: Narrow viewing angles and high sensitivity to glare and reflections.
Limited lifespan (approx. 3 years): Leading to frequent replacements and high operating costs.
Outdoor LED: a response adapted to the requirements of digital display
In response to these constraints, LED outdoor screens have become the go-to solution due to their robust advantages:
Significantly higher brightness (up to 5,500 cd/m²) without performance loss, even under intense heat.
Optimized visibility with wide-angle viewing and reduced glare.
Superior durability (approx. 7 years), offering a better return on investment.
Conclusion: LCD technology remains best suited for indoor use, while outdoor digital signage must rely on LED displays to meet the technical and economic demands of modern advertising.
Prismatronic’s commitment: high-performance and durable outdoor led displays
Aware of the market’s demands and technical constraints, Prismatronic has made a clear choice: to focus exclusively on LED technology. This strategic direction allows us to provide advertising networks with high-performance, long-lasting solutions that are perfectly suited to outdoor conditions.
Technology comparison table
| Criteria | Outdoor LCD | True P2 LED | Virtual P1 LED |
| Image quality | Very good indoors, limited outdoors | Good, pixelation noticeable from 2m | Very good, pixelation only visible from less than 1m |
| Maximum brightness | 3,000 cd/m² (reduced to 1,000 cd/m² in high heat) | Up to 5,500 cd/m² (no reduction in high heat) | Average 3,000 cd/m², up to 5,000 cd/m² on 30% of screen |
| Outdoor visibility | Affected by reflections and contrast loss | Excellent, stable readability | Excellent, stable readability |
| Viewing angle | Narrow, contrast fades from the sides | Perfect, no degradation | Perfect, no degradation |
| Durability | Low (~3 years) | Excellent (~7 years) | Excellent (~7 years) |
| Environmental impact | Poor (frequent renewal, non-repairable parts) | Very good, optimized energy consumption | Very good, optimized energy consumption |
| Optimal viewing distance | Suitable for short distances | 2m and beyond, ideal for elevated displays | Less than 1m, ideal for high image density needs |
| Cost | High | Competitive | Slightly higher than P2, but optimized performance |
Prismatronic Outdoor LED solutions
Conclusion: LED Outdoor, the only true solution for urban advertising displays
Today, LCD technology remains suitable for indoor environments, where lighting conditions are controlled and reduced durability is not a critical issue.
However, outdoor display requires LED solutions, which are significantly more efficient in terms of:
Visibility and readability in all condition.
Durability and optimized operating costs.
Environmental responsibility, thanks to a longer product life cycle
In this demanding outdoor environment, Prismatronic offers two high-performance alternatives:
The true P2 remains a proven benchmark, particularly well-suited for high-mounted installations, ensuring perfect readability from a distance.
The Virtual P1 enhances pixel density without compromising profitability, offering increased image sharpness for applications requiring close-up visibility.
With these 100% LED options, Prismatronic provides media owners with a solution that meets the real challenges of outdoor advertising—combining image quality, long-lasting performance, and profitability.